What Can You Sell on Amazon FBA as a New Seller?

What can you sell on Amazon FBA as a new seller? Starting an Amazon FBA (fulfillment by Amazon) business is arguably one of the easiest and most profitable ways to enter e-commerce today. With millions of shoppers on Amazon daily and the Amazon handling storage, packing, and shipping, it’s no surprise that so many people are jumping in. But if you are a beginner, one of the most important questions you would have is: what can you sell in Amazon FBA as a new seller.

What can you sell on Amazon FBA as a new seller? In this blog post, we will discuss the options available to you along the what is permitted and what is not, and the best suited categories for novices. In the end, you will have a clear guiding plan and confidently select the right items for your Amazon FBA venture.

Understanding Amazon FBA

Let’s define FBA before we discuss product types. Your inventory is delivered to Amazon’s warehouses when you use Fulfillment by Amazon. Amazon takes care of returns, customer service, packaging, shipping, and storage after a customer purchases your product. They handle the logistics while you concentrate on marketing and sourcing.

This makes FBA attractive to sellers who want to scale without managing warehouses or hiring fulfillment staff.

What Can You Sell on Amazon FBA as a New Seller?

Amazon is a gigantic marketplace and has several product categories. But, not all of them are accessible to new sellers. Some are “gated,” which means that selling there requires permission. Others are ungated and more beginner-friendly.

What can you sell on Amazon FBA as a new seller? Here are popular ungated categories for new sellers:

1. Home & Kitchen

• Examples: Kitchen tools, storage containers, home decor, cleaning gadgets.
• Why it’s great: These products tend to be evergreen (always in demand), relatively low-risk, and easy to private label.

2. Toys & Games (Seasonal Restrictions Apply)

• Examples: Board games, educational toys, fidget tools.
• Watch out: This category becomes restricted around Q4 (holiday season), so plan accordingly.

3. Sports & Outdoors

• Examples: Water bottles, yoga mats, resistance bands, hiking gear.
• Why it’s great: Health-conscious lifestyles drive steady demand, and the category is beginner-friendly.

4. Pet Supplies

• Examples: Dog collars, grooming tools, pet toys.
• Why it’s great: Pet owners are passionate and willing to spend. It’s a growing niche with loyal buyers.

5. Office Products

• Examples: Desk organizers, pens, planners, ergonomic accessories.
• Why it’s great: Especially good for B2B and remote work niches.

6. Clothing & Accessories (Some restrictions)

• Examples: Socks, belts, hats, t-shirts.
• Caution: Amazon is more strict here due to size variations, returns, and branding policies.

Categories That Require Approval (But Worth Exploring Later)

Some of Amazon’s most profitable categories are restricted, but you can apply for access once you build your reputation and history. These include:

• Grocery & Gourmet Foods
• Beauty & Personal Care
• Health & Household
• Jewelry
• Watches
• Automotive
• Luggage & Travel Gear

Don’t be discouraged if you can’t access these categories right away. Focus on ungated products first, and apply for gated ones later when you’ve earned trust and reviews.

What Makes a Good Product to Sell on FBA?

It’s not just about what’s allowed—it’s about what works. Here’s a basic checklist of what makes a winning FBA product:

Lightweight and Small
Products under 3 lbs save you big on shipping and storage. Amazon charges fees based on size and weight, so bulky items eat into profits.

Low Competition
Steer clear of crowded markets like “wireless earbuds” or “iPhone cases” unless you have a distinct selling point. Analyze market competition using programs like Helium 10 or Jungle Scout.

Selling Price Between $15 and $50
This range tends to balance buyer trust, healthy profit margins, and lower return risk.

Not Seasonal
Unless you’re experienced, avoid products that only sell during holidays or certain months.

No Fragile or Easily Damaged Items
Glass, electronics, or anything prone to breakage can become a customer service nightmare.

Product Ideas for New Amazon FBA Sellers

Still unsure what to sell? Here are some trending product ideas that many new sellers have found success with:

• Silicone kitchen tools (spatulas, baking mats)
• Resistance bands for workouts
• Pet grooming gloves
• Laptop stands
• Desk organizers
• Reusable storage bags
• Minimalist phone holders
• Planner stickers and journals
• Reusable lint rollers
• Eco-friendly toothbrushes

Remember: these are ideas, not guarantees. The key is to find demand with manageable competition.

What You Shouldn’t Sell As a Beginner

Avoid these common traps:

Products That Require Certification
Electronics, toys for children under 12, or anything that touches food/water may require compliance testing or certifications.

High Return Products

Complexly sized clothing or specialized electronics may result in high return rates, which will reduce your profit margins.

Brand-Restricted Items

Don’t try to sell Nike, Apple, or other trademarked products unless you’re an authorized reseller. Amazon cracks down on counterfeit or unauthorized listings.

Private Label vs. Retail Arbitrage vs. Wholesale

As a new seller, you have several business models to choose from:

Private Label

You take an already-existing product and turn it into your own brand.

• Pros: Long-term scalability, brand control
• Cons: Upfront investment, requires marketing

Retail Arbitrage

You resell goods on Amazon after purchasing them at a discount from retailers in order to make money.

• Pros: Low startup cost, quick entry
• Cons: Time-consuming, limited scalability, some brands are restricted

Wholesale

To resell branded goods, you purchase in bulk from approved vendors.

• Pros: Established demand
• Cons: Requires approval, more capital

Final Thoughts: Start Small, Learn Fast

What can you sell on Amazon FBA as a new seller? Amazon FBA is a great opportunity, but it’s not a way to make quick cash. Before expanding, start small, choose a product with reasonable demand, and test the market. Don’t obsess over creating the ideal product; instead, just act, absorb criticism, and continue to improve your procedure.

Pay more attention to what you can sell today than what you can’t. Doing is the best way to learn. The doors to more categories, larger margins, and more growth will open up on their own once you have experience and seller credibility.