Where to Buy Wholesale Products to Sell on Amazon? A Comprehensive Guide

Where to buy wholesale products to sell on Amazon? Taking Selling on Amazon as an example, we can see that it has become increasingly effortless to earn money for established businesses as well as entrepreneurs. Doing these things means that setting up a seller account and listing products can be done without a lot of friction. However, the real issue is that wholesalers have to be found to help with the products list. These sources are usually scant when it comes to presenting high yields.

With that said, launching new products or streamlining business operations to expand available options both come with challenges. To turn Amazon into a success, strategic sourcing of wholesale products must be done. In this blog we will discuss where to buy wholesale products to sell on Amazon, evaluate suppliers, and maintain successful business operations.

What is wholesale sourcing?

Consider it purchasing in bulk for significantly reduced prices straight from the manufacturer or their authorized distributors. Using this strategy allows sellers on Amazon to easily buy for lower prices and sell at a higher price to gain profit.

The main points of wholesale sourcing are listed as follows:

• In comparison to others, the price per unit is lower.
• Availability of products on demand is reliable and always can be met
• Access to branded products
• Great potential for scalability of large orders

Where to buy wholesale products to sell on Amazon? Without limited competition and supply chain barriers, wholesale sourcing is smooth: ominous restrictions placed on products, competition, and slow supply chains hand in problems for modern wholesalers.

Where to Buy Wholesale Products to Sell on Amazon? Step-by-Step Guide

The top 5 where to buy wholesale products to sell on Amazon are explained here.

1. Online wholesale sourcing marketplaces

The easiest way for new Amazon sellers to get started is through online wholesale platforms. These marketplaces aggregate thousands of suppliers across various industries, making it easy to search and filter for specific product categories.

a. Alibaba

• Best for: Private label and bulk international sourcing
• Alibaba is the largest B2B wholesale marketplace in the world, connecting sellers with manufacturers — mostly from China.
• Pros: Low prices, high product variety, custom branding options.
• Cons: Long shipping times, communication barriers, and MOQ (minimum order quantity) requirements.

Pro Tip: Always order samples first and vet suppliers thoroughly to avoid counterfeit products or quality issues.

b. DHgate

• Best for: Low MOQ and budget-friendly items
• Similar to Alibaba, but typically offers lower order minimums.
• helpful for experimenting with new product concepts before placing a large order.

c. SaleHoo

• Best for: Pre-vetted, reputable suppliers
• SaleHoo offers a directory of wholesale and dropshipping suppliers, with built-in research tools and support for Amazon sellers.
• Pros: Easy to use, safer than unknown suppliers.
• Cons: Membership fee required.

2. Domestic Wholesalers and Distributors

If you prefer working with suppliers within your own country (especially for faster shipping and fewer import regulations), domestic wholesalers are a smart choice.

a. Wholesale Central

• Free-to-use B2B directory that lists verified US wholesalers and manufacturers.
• Search by category (e.g., electronics, beauty, toys) and find suppliers that cater to Amazon sellers.

b. Worldwide Brands

• A trusted directory offering access to certified wholesalers, many of whom support Amazon FBA.
• While it requires a lifetime membership fee, it’s a valuable investment if you plan to build a long-term business.

c. Local Distributors

• Contact local distributors or manufacturers in your area. Often, they are open to working with Amazon sellers, especially if you can buy in volume.

Tip: Ask for a wholesale price list and verify whether the products are approved for resale on Amazon. Some brands restrict Amazon selling to protect their image.

3. Liquidation and Closeout Sales

Liquidation is a great option for finding deeply discounted items you can flip on Amazon. Companies often sell overstocked, returned, or discontinued products in bulk at a fraction of the original cost.

a. Liquidation.com

• A leading platform for buying surplus inventory from major retailers such as Walmart, Target, & Amazon itself.
• Electronics, clothing, home goods, and more are frequently available.

b. BULQ

• BULQ allows you to purchase curated, manifest-listed pallets and lots of goods.
• All items come with condition reports, so you know what you’re getting.
• Ideal for experienced sellers who know how to assess profit margins quickly.

c. Direct Retail Partnerships

• Reach out to local retailers and ask if they sell surplus inventory in bulk. Many stores are happy to get rid of excess stock — and you might score a deal before it even hits the public auction.

4. Trade Shows and Supplier Expos

Even though digital sourcing is practical, you can gain a competitive advantage by going to live events. Trade shows allow you to build personal relationships, negotiate better deals, and inspect product quality firsthand.

a. ASD Market Week (Las Vegas)

• One of the largest B2B trade shows in the U.S., with vendors offering everything from consumer electronics to fashion accessories.

b. Canton Fair (China)

• The biggest trade show in Asia, perfect for discovering new manufacturers and products. Many Amazon private label sellers find their first suppliers here.

c. Local Industry Events

• Attend smaller regional trade shows or expos related to your niche. For example, if you sell pet products, find pet supply expos in your area.

5. Brand Direct Partnerships

Another option is to go straight to the source by contacting brand manufacturers directly. This works well for Amazon sellers looking to resell recognized brand-name products.

You can often:

• Set up authorized reseller agreements
• Access exclusive SKUs
• Receive marketing support

However, many brands are brand-gated on Amazon, meaning you’ll need written authorization or invoices to list their products.

Tip: Focus on smaller or emerging brands that are looking to expand their reach on Amazon. They’re more likely to work with independent sellers.

Key Considerations When Choosing a Wholesale Supplier

Here are some important things to keep in mind when sourcing wholesale products:

Product Viability
Use tools like Jungle Scout, Helium 10, or Keepa to check the sales rank, competition, and demand for the product on Amazon.

Supplier Credibility
Ask for business licenses, check reviews, and request samples. Avoid suppliers who hesitate to provide documentation.

FBA Compliance
Ensure that the products meet Amazon’s requirements, including barcode labeling, packaging, and quality standards.

Margins
Aim for at least a 30% profit margin after all fees (including FBA, shipping, and advertising). Use calculators to estimate total landed costs.

Final Thoughts

Where to buy wholesale products to sell on Amazon? Finding wholesale products to sell on Amazon doesn’t have to be overwhelming. By leveraging online directories, liquidation sales, and personal networks, you can uncover profitable products and build solid supplier relationships.

It’s not just about finding a “hot product” — it’s about consistency, reliability, and long-term growth. Focus on quality suppliers, solid research, and staying compliant with Amazon’s policies.

If you’re serious about scaling your Amazon business, mastering the art of wholesale sourcing is one of the smartest investments you can make.